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The Price of Presence

Prime luxury retail rent as a directly priced signal of city intensity.

Fashion AI™ Research

The Price of Presence

Prime retail rent turns the abstract idea of “luxury location” into a directly priced market signal. London currently leads the tracked city set on this measure.

Cities by prime retail rent on their leading luxury street, US dollars per square foot per year. The closest thing the public record offers to a measurement of luxury retail intensity: what a brand will pay to stand there.
No.CityStreetUSD / sf / yrYear on yearGlobal rank
1LondonUnited KingdomNew Bond Street2,231+22.0%#1
2MilanItalyVia Montenapoleone2,1790.0%#2
3New YorkUnited StatesUpper Fifth Avenue2,0000.0%#3
4RomeItalyVia Condotti1,743+7.0%
5Hong KongHong Kong SARTsim Sha Tsui1,515-6.0%#4
6ParisFranceAvenue des Champs-Élysées1,3640.0%#5
7TokyoJapanGinza1,257+10.0%#6
8Los AngelesUnited StatesRodeo Drive1,100
9ZurichSwitzerlandBahnhofstrasse1,0510.0%#7
10OsakaJapanMidosuji914+14.0%
11SydneyAustraliaPitt Street Mall795+4.0%#8
12SeoulSouth KoreaMyeongdong653+1.0%#9
13ViennaAustriaKohlmarkt601+2.0%#10
14DubaiUnited Arab EmiratesDubai Mall, Fashion Avenue518+9.0%#11
15ShanghaiChinaWest Nanjing Road517+1.0%#12
16SingaporeSingaporeOrchard Road478+2.0%#13
17BarcelonaSpainPasseig de Gràcia373+8.0%#16
18Ho Chi Minh CityVietnamDong Khoi346+9.0%
19AmsterdamNetherlandsP.C. Hooftstraat3050.0%#20
20New DelhiIndiaKhan Market223+3.0%#24
21Toronto OwnedCanadaBloor Street217+5.0%#25
22CopenhagenDenmarkStrøget1910.0%#28
23AntwerpBelgiumMeir1850.0%#29
24LisbonPortugalChiado183+4.0%#30
25BangkokThailandCentral Retail District130+2.0%#33
26São PauloBrazilOscar Freire, Jardins123+65.0%#34
27Mexico CityMexicoPresidente Masaryk100-10.0%#37

Reported Cushman & Wakefield, 2025 Global rank is the position in the publisher's own worldwide table; the numbering at left is the position within the markets this registry holds.