Fashion AI™ · Global edition

Intelligence

A disciplined read of the global fashion economy—market scale, luxury intensity, consumer signals, category movement and the confidence behind each figure.

Global apparel market

1,790USD bn

2024 · published growth 2.8–4.2%

Publishers differ by 5.1%

Reported Statista, 2024

Global swimwear and beachwear market

26.2USD bn

2026 · published growth 3.4–6.9%

Publishers differ by 58.2%

Reported Multiple commercial research vendors, 2026

Personal luxury goods

369EUR bn

2026 · published growth 2.0–4.0%

Publishers differ by 2.2%

Reported Bain & Company / Altagamma, 2026

International arrivals, top 100 city destinations

702million trips

2025 · published growth 4.0–8.0%

Awaiting first observation

Reported Euromonitor International with Lighthouse, 2025

Global atlas

Land

Drag to rotate — arrow keys work too. Select a market, or a shaded country, to read its record.

Published figure
Derived only
Nothing published yet
Land: apparel market size

Of 171 markets tracked: 72 carry at least one directly published figure, 10 carry derived values only, and 89 have nothing published for them yet. 20 are populated across half the dataset or more.

Market registry ledger
Rank	Market	Country	Region	Classes	Size index (national)	Status	Full record
8	Paris	France	Europe	Fashion	18.1	Published5 indicators	Data
9	Milan	Italy	Europe	Fashion	16.7	Published4 indicators	Data
9	Rome	Italy	Europe	Fashion	16.7	Published4 indicators	Data
7	London	United Kingdom	Europe	Fashion	20.4	Published3 indicators	Data
1	New York	United States	Americas	Fashion	100.0	Published3 indicators	Data
1	Miami	United States	Americas	Swim and resort · Fashion	100.0	Published2 indicators	Data
1	Los Angeles	United States	Americas	Swim and resort · Fashion	100.0	Published3 indicators	Data
5	Toronto Owned property	Canada	Americas	Swim and resort · Fashion	21.0	Published2 indicators	Data
5	Montreal	Canada	Americas	Fashion	21.0	Derived1 indicator	Data
1	Honolulu	United States	Americas	Swim and resort	100.0	Published2 indicators	Data
10	Mexico City	Mexico	Americas	Fashion	11.5	Published2 indicators	Data
10	Tulum	Mexico	Americas	Swim and resort	11.5	Derived1 indicator	Data
13	São Paulo	Brazil	Americas	Fashion	8.0	Published2 indicators	Data
13	Rio de Janeiro	Brazil	Americas	Swim and resort · Fashion	8.0	Derived1 indicator	Data
No rank	Bogotá	Colombia	Americas	Fashion		Not assessed	Data
No rank	Medellín	Colombia	Americas	Swim and resort · Fashion		Not assessed	Data
No rank	Cartagena	Colombia	Americas	Swim and resort		Not assessed	Data
No rank	Punta del Este	Uruguay	Americas	Swim and resort		Not assessed	Data
No rank	Nassau	Bahamas	Americas	Swim and resort		Not assessed	Data
No rank	Copenhagen	Denmark	Europe	Fashion		Published1 indicator	Data
6	Berlin	Germany	Europe	Fashion	20.9	Published1 indicator	Data
11	Madrid	Spain	Europe	Fashion	9.0	Published3 indicators	Data
11	Barcelona	Spain	Europe	Swim and resort · Fashion	9.0	Published3 indicators	Data
11	Ibiza	Spain	Europe	Swim and resort	9.0	Published2 indicators	Data
No rank	Lisbon	Portugal	Europe	Fashion		Published1 indicator	Data
No rank	Zurich	Switzerland	Europe	Fashion		Published1 indicator	Data
No rank	Amsterdam	Netherlands	Europe	Fashion		Published1 indicator	Data
No rank	Antwerp	Belgium	Europe	Fashion		Published1 indicator	Data
8	Cannes	France	Europe	Swim and resort	18.1	Published2 indicators	Data
8	Saint-Tropez	France	Europe	Swim and resort	18.1	Published2 indicators	Data
No rank	Monaco	Monaco	Europe	Swim and resort		Not assessed	Data
No rank	Mykonos	Greece	Europe	Swim and resort		Not assessed	Data
No rank	Dubai	United Arab Emirates	Middle East	Swim and resort · Fashion		Published3 indicators	Data
No rank	Riyadh	Saudi Arabia	Middle East	Fashion		Published1 indicator	Data
No rank	Doha	Qatar	Middle East	Fashion		Not assessed	Data
No rank	Marrakech	Morocco	Africa	Fashion		Published1 indicator	Data
No rank	Lagos	Nigeria	Africa	Fashion		Not assessed	Data
No rank	Cape Town	South Africa	Africa	Swim and resort · Fashion		Not assessed	Data
4	Tokyo	Japan	Asia-Pacific	Fashion	24.3	Published3 indicators	Data
12	Seoul	South Korea	Asia-Pacific	Fashion	8.5	Published3 indicators	Data
2	Shanghai	China	Asia-Pacific	Fashion	87.5	Published3 indicators	Data
No rank	Hong Kong	Hong Kong SAR	Asia-Pacific	Fashion		Published3 indicators	Data
No rank	Singapore	Singapore	Asia-Pacific	Swim and resort · Fashion		Published2 indicators	Data
3	Mumbai	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
No rank	Bangkok	Thailand	Asia-Pacific	Fashion		Published4 indicators	Data
No rank	Phuket	Thailand	Asia-Pacific	Swim and resort		Published1 indicator	Data
No rank	Bali	Indonesia	Asia-Pacific	Swim and resort		Not assessed	Data
14	Sydney	Australia	Asia-Pacific	Swim and resort · Fashion	5.5	Published2 indicators	Data
14	Melbourne	Australia	Asia-Pacific	Fashion	5.5	Derived1 indicator	Data
No rank	Auckland	New Zealand	Asia-Pacific	Fashion		Not assessed	Data
No rank	Istanbul	Türkiye	Europe	Fashion		Published1 indicator	Data
No rank	Antalya	Türkiye	Europe	Swim and resort		Published1 indicator	Data
No rank	Kuala Lumpur	Malaysia	Asia-Pacific	Swim and resort · Fashion		Published1 indicator	Data
No rank	Macau	Macau SAR	Asia-Pacific	Fashion		Published1 indicator	Data
4	Osaka	Japan	Asia-Pacific	Fashion	24.3	Published2 indicators	Data
3	New Delhi	India	Asia-Pacific	Fashion	28.3	Published2 indicators	Data
No rank	Ho Chi Minh City	Vietnam	Asia-Pacific	Fashion		Published1 indicator	Data
No rank	Vienna	Austria	Europe	Fashion		Published1 indicator	Data
No rank	Brussels	Belgium	Europe	Fashion		Not assessed	Data
No rank	Buenos Aires	Argentina	Americas	Fashion		Not assessed	Data
1	Chicago	United States	Americas	Fashion	100.0	Published2 indicators	Data
5	Vancouver	Canada	Americas	Swim and resort · Fashion	21.0	Derived1 indicator	Data
1	San Francisco	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Las Vegas	United States	Americas	Fashion	100.0	Published2 indicators	Data
No rank	Abu Dhabi	United Arab Emirates	Middle East	Fashion		Not assessed	Data
No rank	Jeddah	Saudi Arabia	Middle East	Swim and resort · Fashion		Published1 indicator	Data
No rank	Cairo	Egypt	Africa	Fashion		Not assessed	Data
No rank	Johannesburg	South Africa	Africa	Fashion		Not assessed	Data
9	Florence	Italy	Europe	Fashion	16.7	Published2 indicators	Data
9	Venice	Italy	Europe	Fashion	16.7	Published2 indicators	Data
6	Munich	Germany	Europe	Fashion	20.9	Published1 indicator	Data
6	Frankfurt	Germany	Europe	Fashion	20.9	Published1 indicator	Data
No rank	Stockholm	Sweden	Europe	Fashion		Not assessed	Data
No rank	Oslo	Norway	Europe	Fashion		Not assessed	Data
No rank	Helsinki	Finland	Europe	Fashion		Not assessed	Data
No rank	Warsaw	Poland	Europe	Fashion		Not assessed	Data
No rank	Prague	Czechia	Europe	Fashion		Not assessed	Data
No rank	Budapest	Hungary	Europe	Fashion		Not assessed	Data
No rank	Athens	Greece	Europe	Swim and resort · Fashion		Not assessed	Data
No rank	Porto	Portugal	Europe	Fashion		Not assessed	Data
8	Nice	France	Europe	Swim and resort · Fashion	18.1	Published2 indicators	Data
8	Lyon	France	Europe	Fashion	18.1	Published2 indicators	Data
No rank	Geneva	Switzerland	Europe	Fashion		Not assessed	Data
No rank	Santiago	Chile	Americas	Fashion		Not assessed	Data
No rank	Lima	Peru	Americas	Fashion		Not assessed	Data
No rank	Panama City	Panama	Americas	Swim and resort · Fashion		Not assessed	Data
No rank	San Juan	Puerto Rico	Americas	Swim and resort · Fashion		Not assessed	Data
No rank	Santo Domingo	Dominican Republic	Americas	Swim and resort · Fashion		Not assessed	Data
1	Palm Beach	United States	Americas	Swim and resort · Fashion	100.0	Published2 indicators	Data
1	Boston	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Dallas	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Houston	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Atlanta	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Washington, DC	United States	Americas	Fashion	100.0	Published2 indicators	Data
2	Beijing	China	Asia-Pacific	Fashion	87.5	Published2 indicators	Data
2	Shenzhen	China	Asia-Pacific	Fashion	87.5	Published2 indicators	Data
2	Guangzhou	China	Asia-Pacific	Fashion	87.5	Published2 indicators	Data
No rank	Taipei	Taiwan	Asia-Pacific	Fashion		Not assessed	Data
No rank	Jakarta	Indonesia	Asia-Pacific	Fashion		Not assessed	Data
No rank	Manila	Philippines	Asia-Pacific	Fashion		Not assessed	Data
No rank	Hanoi	Vietnam	Asia-Pacific	Fashion		Not assessed	Data
3	Bengaluru	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
3	Hyderabad	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
3	Chennai	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
3	Kolkata	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
3	Jaipur	India	Asia-Pacific	Fashion	28.3	Published1 indicator	Data
14	Brisbane	Australia	Asia-Pacific	Swim and resort · Fashion	5.5	Derived1 indicator	Data
14	Perth	Australia	Asia-Pacific	Swim and resort · Fashion	5.5	Derived1 indicator	Data
14	Gold Coast	Australia	Asia-Pacific	Swim and resort	5.5	Derived1 indicator	Data
No rank	Wellington	New Zealand	Asia-Pacific	Fashion		Not assessed	Data
No rank	Kuwait City	Kuwait	Middle East	Fashion		Not assessed	Data
No rank	Manama	Bahrain	Middle East	Fashion		Not assessed	Data
No rank	Muscat	Oman	Middle East	Swim and resort · Fashion		Not assessed	Data
No rank	Beirut	Lebanon	Middle East	Fashion		Not assessed	Data
No rank	Casablanca	Morocco	Africa	Fashion		Published1 indicator	Data
No rank	Nairobi	Kenya	Africa	Fashion		Not assessed	Data
No rank	Accra	Ghana	Africa	Fashion		Not assessed	Data
No rank	Dakar	Senegal	Africa	Fashion		Not assessed	Data
No rank	Port Louis	Mauritius	Africa	Swim and resort · Fashion		Not assessed	Data
No rank	Dublin	Ireland	Europe	Fashion		Not assessed	Data
No rank	Luxembourg City	Luxembourg	Europe	Fashion		Not assessed	Data
No rank	Bucharest	Romania	Europe	Fashion		Not assessed	Data
No rank	Sofia	Bulgaria	Europe	Fashion		Not assessed	Data
No rank	Zagreb	Croatia	Europe	Fashion		Not assessed	Data
No rank	Dubrovnik	Croatia	Europe	Fashion		Not assessed	Data
No rank	Belgrade	Serbia	Europe	Fashion		Not assessed	Data
No rank	Ljubljana	Slovenia	Europe	Fashion		Not assessed	Data
No rank	Tallinn	Estonia	Europe	Fashion		Not assessed	Data
No rank	Riga	Latvia	Europe	Fashion		Not assessed	Data
No rank	Vilnius	Lithuania	Europe	Fashion		Not assessed	Data
No rank	Nicosia	Cyprus	Europe	Fashion		Not assessed	Data
No rank	Limassol	Cyprus	Europe	Fashion		Not assessed	Data
No rank	Reykjavik	Iceland	Europe	Fashion		Not assessed	Data
No rank	Tbilisi	Georgia	Europe	Fashion		Not assessed	Data
No rank	Baku	Azerbaijan	Europe	Fashion		Not assessed	Data
No rank	Tel Aviv	Israel	Middle East	Swim and resort · Fashion		Not assessed	Data
No rank	Amman	Jordan	Middle East	Fashion		Not assessed	Data
No rank	Almaty	Kazakhstan	Asia-Pacific	Fashion		Not assessed	Data
No rank	Tashkent	Uzbekistan	Asia-Pacific	Fashion		Not assessed	Data
No rank	Dhaka	Bangladesh	Asia-Pacific	Fashion		Not assessed	Data
No rank	Colombo	Sri Lanka	Asia-Pacific	Swim and resort · Fashion		Not assessed	Data
No rank	Phnom Penh	Cambodia	Asia-Pacific	Fashion		Not assessed	Data
No rank	Karachi	Pakistan	Asia-Pacific	Fashion		Not assessed	Data
No rank	Lahore	Pakistan	Asia-Pacific	Fashion		Not assessed	Data
No rank	Abidjan	Côte d’Ivoire	Africa	Fashion		Not assessed	Data
No rank	Addis Ababa	Ethiopia	Africa	Fashion		Not assessed	Data
No rank	Dar es Salaam	Tanzania	Africa	Swim and resort · Fashion		Not assessed	Data
No rank	Kigali	Rwanda	Africa	Fashion		Not assessed	Data
No rank	Tunis	Tunisia	Africa	Swim and resort · Fashion		Not assessed	Data
No rank	Algiers	Algeria	Africa	Fashion		Not assessed	Data
No rank	Luanda	Angola	Africa	Fashion		Not assessed	Data
No rank	Maputo	Mozambique	Africa	Swim and resort · Fashion		Not assessed	Data
No rank	Victoria	Seychelles	Africa	Swim and resort		Not assessed	Data
No rank	Montevideo	Uruguay	Americas	Fashion		Not assessed	Data
No rank	Kingston	Jamaica	Americas	Fashion		Not assessed	Data
No rank	Montego Bay	Jamaica	Americas	Swim and resort		Not assessed	Data
No rank	San José	Costa Rica	Americas	Fashion		Not assessed	Data
No rank	Quito	Ecuador	Americas	Fashion		Not assessed	Data
No rank	Guayaquil	Ecuador	Americas	Fashion		Not assessed	Data
No rank	Asunción	Paraguay	Americas	Fashion		Not assessed	Data
No rank	Guatemala City	Guatemala	Americas	Fashion		Not assessed	Data
No rank	San Salvador	El Salvador	Americas	Fashion		Not assessed	Data
5	Calgary	Canada	Americas	Fashion	21.0	Derived1 indicator	Data
1	Seattle	United States	Americas	Fashion	100.0	Published2 indicators	Data
1	Philadelphia	United States	Americas	Fashion	100.0	Published2 indicators	Data
6	Düsseldorf	Germany	Europe	Fashion	20.9	Published1 indicator	Data
7	Manchester	United Kingdom	Europe	Fashion	20.4	Published1 indicator	Data
12	Busan	South Korea	Asia-Pacific	Swim and resort · Fashion	8.5	Derived1 indicator	Data
No rank	Da Nang	Vietnam	Asia-Pacific	Swim and resort · Fashion		Not assessed	Data
3	Goa	India	Asia-Pacific	Swim and resort	28.3	Published1 indicator	Data
No rank	Penang	Malaysia	Asia-Pacific	Fashion		Not assessed	Data

Open every figure in the output table

The language of evidence

Observed

Directly measured or verified from a primary record, such as a check-in scan or an official schedule.

Reported

Stated by a credible third party, cited and dated. Not independently verified.

Partner data

Supplied by Fashion AI™ or a participating organization under agreement.

Modelled

Computed from multiple signals by a stated method, with a version and a confidence value.

Forecast

A prediction with a horizon and an interval, scored against the outcome once observed.

Audience & demand

79%

Apparel bought in store rather than online

Online accounts for the remaining 21 per cent of apparel sales.

Reported Multiple public compilations, 2025

USD 162 / month

US household apparel spend

About USD 1,945 a year per household.

Reported Multiple public compilations, 2025

68%

Mass share of apparel revenue

Luxury is the smaller share and the faster-growing one.

Reported Multiple public compilations, 2025

USD 930–940 bn

Women's apparel

Publishers expect the segment to pass USD 1tn around 2027.

Reported Multiple public compilations, 2025

USD 367 bn

Secondhand apparel, 2029 outlook

Published as growing faster than the primary market.

Forecast Multiple public compilations, 2025

70%+

Luxury consumers who stopped buying and intend to return

Stated intent to return, not necessarily to the same brands.

Reported Bain & Company / Altagamma, 2026