Fashion AI™ Research
Attendance Is Not Audience Quality
Commercial event value depends on who attended, their authority, reach and relevance—not merely the headline attendance figure. The Event Audience Quality Score™ is structured around that distinction.
Event Audience Quality Score™
In developmentMeasures the commercial quality of an event audience rather than its size, so that a smaller edition with concentrated trade attendance can be shown to outperform a larger general-admission one.
Coverage rule. Computed only from a Verified Event Record: check-in or registration data covering at least 70 per cent of attendance, an audience survey meeting the sample floor, and accreditation records. Self-reported attendance alone yields no score.
| Dimension | Weight | Provenance |
|---|---|---|
| Trade concentrationVerified buyers, retailers and wholesale decision-makers as a share of attendance, weighted by employer scale band. | 0.25 | Observed |
| Decision authoritySeniority mix of professional attendees, normalized to a five-level ladder. | 0.20 | Observed |
| Media and influence reachAccredited outlets weighted by audience, and influencer attendance weighted by engaged audience rather than follower count. | 0.20 | Reported |
| Commercial audience powerSelf-reported category spend band and purchase intent, aggregated with small-cell suppression. | 0.15 | Partner data |
| International and geographic reachShare of attendance originating outside the host metro and host country, and distinct countries represented. | 0.10 | Observed |
| Engagement depthRepeat attendance, session attendance and post-event action rate. | 0.10 | Observed |
| Total | 1.00 |